Not Sorry Apparel is a lifestyle brand for people who are not sorry for being themselves. With a focus on eco-friendly materials we are stitching together creative & sustainable solutions to combat the growing fast fashion problem. By re-branding & upcycling pre-loved garments, we provide stylish, one-of-a-kind pieces that customers can afford and feel good about wearing.
Co-founders Dy-Min Johnson and Jessica Minnick met at a kick boxing class. After sparring it out, they quickly bonded over mutual interests and found inspiration in one another. Their friendship blossomed into a business when an inside joke sparked a simple idea for a bad-ass crop top design, and eventually led way to the creation of the Not Sorry brand.
The fashion industry is the #2 pollutant in the world behind oil. Upcycling provides us with the opportunity to creatively reuse clothes that already exist. It's sustainable and environment-friendly. Learn more about our sustainable vision below:
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At Not Sorry Apparel we celebrate individuality and are committed to inclusivity. All people are valued inclusive of their sexual orientation, gender identity, and gender expression.