About Us

Not Sorry Apparel is a lifestyle brand for people who are not sorry for being themselves. With a focus on eco-friendly materials we are stitching together creative & sustainable solutions to combat the growing fast fashion problem. By re-branding & upcycling pre-loved garments, we provide stylish, one-of-a-kind pieces that customers can afford and feel good about wearing.

origin story

Co-founders Dy-Min Johnson and Jessica Minnick met at a kick boxing class. After sparring it out, they quickly bonded over mutual interests and found inspiration in one another. Their friendship blossomed into a business when an inside joke sparked a simple idea for a bad-ass crop top design, and eventually led way to the creation of the Not Sorry brand.

We realized that we were done saying sorry for who we are, so we created a brand to encourage us and others to be true to themselves.
— Co-Founders Dy-Min Johnson & Jessica Minnick

Why Upcycling?

The fashion industry is the #2 pollutant in the world behind oil. Upcycling provides us with the opportunity to creatively reuse clothes that already exist. It's sustainable and environment-friendly. Learn more about our sustainable vision below:


#notsorrycrew

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At Not Sorry Apparel we celebrate individuality and are committed to inclusivity. All people are valued inclusive of their sexual orientation, gender identity, and gender expression.