Detroit Startup Week Presentation Recap: “Modifying your Vision while Staying True to your Brand”

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On Tuesday, May 23 we presented at Playground Detroit's workshop, "The Art of the Hustle" for Detroit Startup Week.

Our 5-minute presentation focused on "Modifying your Vision while Staying True to your Brand." 

Here's a recap of our key insights:

  • Your brand is essentially your core values. Every decision you make should relate back to your brand and align with those core values. 
  • Know where your brand valuation lies. This means know what is driving your customers to make a purchase. 
  • Your brand should be customer-centric. It's important to be able to modify your offering based on their changing needs and desires.
  • Study your customers. Find out what they love, where they hang out and what experiences they crave. 
  • Experience is the new marketing. It's important to communicate a consistent message to your customers through all 5 senses, with active touch points throughout the process. 
  • It's key to encourage your customers to be part of your brand's development. It makes them feel like they are a part of your process and they're more likely to remain loyal to your brand.
  • As you grow and add offerings to your product development mix, make sure they align with your brand/core values. 

Thanks to Playground Detroit for including us in this wonderful workshop! We had a great time and learned a lot from our peers who presented, too.

Check us out on Instagram at @notsorryapparel. 

Got a questions for us? Shoot us an email at

Jessica Minnick