About Us

Not Sorry Apparel is a lifestyle brand for people who are not sorry for being themselves - just like Detroit. 

We create eco friendly apparel and specialize in upcycling clothes by making them our own with our bold screen print and embroidery designs.

We're more than resale.

Each design is created by us, and each item is hand chosen and printed by us.

All upcycled pieces are one-of-one. No two items are exactly alike.

Why Upcycling?

The fashion industry is the #2 pollutant in the world behind oil.

Upcycling provides us with the opportunity to creatively reuse clothes that already exist. It's sustainable and environment-friendly.

Handmade & Upcycled in Detroit.

We help people look and feel totally different in their clothes without polluting the planet.

Love what we're doing and want to become a part of our badass Brand Ambassador crew?

Click here to learn more!