About Us

Not Sorry Apparel is a lifestyle brand for people who are not sorry for being different - just like Detroit. 

We upcycle clothes and make them our own by screen printing and embroidering them with our bold designs.

We're more than resale.

Each design is created by us, and each item is hand chosen and printed by us.

All upcycled pieces are one-of-one. No two items are exactly alike.

Why Upcycling?

The fashion industry is the #2 pollutant in the world behind oil.

Upcycling provides us with the opportunity to creatively reuse clothes that already exist. It's sustainable and environment-friendly.

Handmade & Upcycled in Detroit.