2018 IS ABOUT TO BE LIT

2017 was a great year at Not Sorry Apparel. We wanted to share some of the highlights with you:

1. We opened a pop up store at the Cass Collective in Midtown Detroit

1. We opened a pop up store at the Cass Collective in Midtown Detroit

2. We presented at Playground Detroit's session, "The Art of the Hustle" during Detroit Startup Week

2. We presented at Playground Detroit's session, "The Art of the Hustle" during Detroit Startup Week

3. We started co- hosting events and brought our vision of a unique retail experience to life

3. We started co- hosting events and brought our vision of a unique retail experience to life

4. We produced the Not Sorry Dance Show - serving looks not sorry style -watch it here

4. We produced the Not Sorry Dance Show - serving looks not sorry style -watch it here

5. We expanded our line to include embroidered products & services

5. We expanded our line to include embroidered products & services

6. We received lots of love from local press, including this awesome interview with J'adore Detroit

6. We received lots of love from local press, including this awesome interview with J'adore Detroit

7 - We met some incredible people who love our brand

8 - We vended at some amazing places in Detroit, including Beacon Park and Ponyride

9 - We sold hundreds of upcycled pieces, doing our small part to reduce carbon emissions, pollution and landfill space.

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Level up in 2018

Here are our goals for the new year:

1 - Start a weekly podcast

2 - Host Not Sorry pop ups in other U.S. cities

3 - Create content for our customers that they can use in their everyday life

4 - Advocate for the earth by continuing to produce high quality upcycled & eco-friendly apparel

5 - Push creative boundaries in design, photography, visual merchandising, user experience + more

6 - Continue to strengthen and grow the Not Sorry brand with strategic collaborations, authentic storytelling, eye-popping visuals and buzzworthy looks

7 - Introduce a new vendor booth display that captures the spirit of the Not Sorry Brand

8 - Be fearless, take calculated risks, persevere, read more, be consistent, hustle harder, and go on adventures

9 - Live life #NotSorryAF

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Cheers to 2018