Become a Brand Ambassador for Not Sorry Apparel!

Join our Crew!

Not Sorry Brand Ambassador Program

Not Sorry Apparel is looking for influencers, creatives, socializers and stylish peeps to join our brand ambassador program!


The ideal Not Sorry Apparel ambassador is obsessed with our brand. We're looking for everyday folks, just like you, with an emphasis on the following qualities:

  • Strong belief in the brand's mission
  • Unique style that reflects our sustainable lifestyle brand
  • Obsessed with our gear and our process 
  • Strong presence on social media (Instagram, Facebook, Twitter, Blogs, Youtube, Snapchat,, specifically we're looking for someone who is active on their platforms and engages with their followers on a weekly basis
  • Accountable and responsible - willing to post on a weekly basis

Our ambassadors are goal-oriented, unapologetic individuals that maintain a positive social image for Not Sorry Apparel. They help build buzz for our brand!


Each ambassador will receive the following:

  • One free clothing item of their choice each month (valued up to $40) from our newly curated arrivals before the public
  • One custom embroidery (from our design gallery or plain text)
  • Free entry to Not Sorry Apparel hosted events
  • 20% store discount (regular priced merchandise only) as long as all requirements are consistently being met

Gain Valuable Experience - Being a brand ambassador is a great resume & confidence builder. It shows you are passionate about a company's brand and vision, and worked voluntarily to drive brand awareness, increase the number of customers and engage users on social media. 

Promotion & Networking Opportunities - Participants will have an opportunity to write blog posts, craft social media posts, attend events, model in campaigns/lookbooks and take photos/video for inclusion on our social platforms & website. This is a great opportunity to be noticed by different audiences and help you grow as an influential leader in the fashion community. Not only will it allow you to grow your social and professional network but also help you build a portfolio you can show potential employers.


All of these requirements must be met in order to be a Not Sorry brand ambassador in good standing:

  • You must be visibly promoting Not Sorry Apparel through unique content
  • Every post must include a Not Sorry Apparel tag (#notsorryaf, #notsorrycrew and/or @notsorryapparel depending on what type of platform is being used)
  • To maintain your brand ambassador perks we expect to see at least 4 posts per month (ideally one post per week). These four posts must be Not Sorry Apparel exclusive meaning no other stores or brands may be tagged or promoted in the same post

Get creative and don't forget about your merchandise discount that you'll be able to use in-store & online to help with product promotion!



APPLY HERE & tell us why you think you'd make a great addition to the #notsorrycrew. We will be checking out your social media presence while reviewing applications. We care more about your engagement than your follower count on your social posts, so the more comments and conversations the better chance you have at becoming an ambassador. Those selected will be notified via email by August 27.

Good luck and thank you for your interest!




8 #NotSorryAF Moments at the Golden Globes


At this year's Golden Globes Awards, Hollywood took a stand to say, Time's Up! Most wore black, the color chosen to symbolize the movement, and many actresses involved in the Time's Up initiative brought activists as their date to the grand event. There were definitely some stand out moments, subtle protests and speeches that will be remembered for years to come. We definitely saw many embody the not sorry lifestyle, and we're here for it. Below we highlight 8 #NotSorryAF moments at the Golden Globes.

1. "Speak Your Truth!" Oprah Winfrey's instant classic of a speech brought down the house (and many to tears) as she accepted the Cecil B. Demille Award.

 Graphic by TimesUp on IG

Graphic by TimesUp on IG

2. Debra Messing calling out E! Entertainment for wage disparity - while giving a live TV interview on the network.

3. Natalie Portman calling out the "all male nominees" as she announced the winner for Best Director.

4. "Time's Up on a lot of things," said Tracee Ellis Ross, looking immaculate in an all black gown and head wrap.

 Photo tweeted by Entertainment Tonight

Photo tweeted by Entertainment Tonight

5. Women who wore emeralds, signifying hope, growth and renewal.

 Photo of Zoe Kravitz courtesy of Golden Globes

Photo of Zoe Kravitz courtesy of Golden Globes

6. Laura Dern's acceptance speech, which had a poignant sentence that has been sticking with many people.

 Graphic by Hellobohobeauty on IG

Graphic by Hellobohobeauty on IG

7. Viola Davis rocking her natural curls and saying, "Be Yourself, Everyone Else is Taken."

 Photo courtesy of Viola Davis IG account

Photo courtesy of Viola Davis IG account

8. Sterling K. Brown became the first black man to win Best Performance of an Actor in a TV Drama Series and gave a powerful acceptance speech about representation in Hollywood.

 Graphic by ThisIsUs on IG

Graphic by ThisIsUs on IG


2017 was a great year at Not Sorry Apparel. We wanted to share some of the highlights with you:

  1. We opened a pop up store at the Cass Collective in Midtown Detroit

1. We opened a pop up store at the Cass Collective in Midtown Detroit

  2. We presented  at Playground Detroit's session, "The Art of the Hustle"  during Detroit Startup Week

2. We presented at Playground Detroit's session, "The Art of the Hustle" during Detroit Startup Week

  3. We started co- hosting events and brought our vision of a unique retail experience to life

3. We started co- hosting events and brought our vision of a unique retail experience to life

  4. We produced the Not Sorry Dance Show - serving looks not sorry style - watch it here

4. We produced the Not Sorry Dance Show - serving looks not sorry style -watch it here

  5. We expanded our line to include embroidered products & services

5. We expanded our line to include embroidered products & services

  6. We received lots of love from local press, including  this awesome interview with J'adore Detroit

6. We received lots of love from local press, including this awesome interview with J'adore Detroit

7 - We met some incredible people who love our brand

8 - We vended at some amazing places in Detroit, including Beacon Park and Ponyride

9 - We sold hundreds of upcycled pieces, doing our small part to reduce carbon emissions, pollution and landfill space.


Level up in 2018

Here are our goals for the new year:

1 - Start a weekly podcast

2 - Host Not Sorry pop ups in other U.S. cities

3 - Create content for our customers that they can use in their everyday life

4 - Advocate for the earth by continuing to produce high quality upcycled & eco-friendly apparel

5 - Push creative boundaries in design, photography, visual merchandising, user experience + more

6 - Continue to strengthen and grow the Not Sorry brand with strategic collaborations, authentic storytelling, eye-popping visuals and buzzworthy looks

7 - Introduce a new vendor booth display that captures the spirit of the Not Sorry Brand

8 - Be fearless, take calculated risks, persevere, read more, be consistent, hustle harder, and go on adventures

9 - Live life #NotSorryAF


Cheers to 2018

Not Sorry Apparel's Holiday Gift Guide

It's that time of year again. We've rounded up a few of our favs to help you knock out that shopping list on a budget. It's ok we know you're last minute af but that doesn't mean you shouldn't grab something for yourself too!

Alley and Eye's unique sunglasses will have you feeling like a total bad ass rain or shine.

B'Juelz upcycles scrap leather to create dope fringe accessories & custom jewelry too. 

Bleu Bowtique carries an amazing selection of socks that you can't find in big box stores.

Flamingo Vintage has thee ugliest holiday sweaters and we're here for it-- all one of kind.

Orange Moon has the best scented sage to help clear those bad vibes, we're obsessed with the lavender flavor.

As always @notsorryapparel we've got one of kind sustainable pieces, dope patches, and we're introducing our NEW custom embroidery. We'll embroider whatever phrase you want on jeans or tees of your choice for $2/letter! We love when you want to purchase something authentic from us but encourage people to bring in some of their own items as well for personalization this holiday season. 


Not Sorry Crew


Detroit Startup Week Presentation Recap: “Modifying your Vision while Staying True to your Brand”

Creative Entrepreneurship.png

On Tuesday, May 23 we presented at Playground Detroit's workshop, "The Art of the Hustle" for Detroit Startup Week.

Our 5-minute presentation focused on "Modifying your Vision while Staying True to your Brand." 

Here's a recap of our key insights:

  • Your brand is essentially your core values. Every decision you make should relate back to your brand and align with those core values. 
  • Know where your brand valuation lies. This means know what is driving your customers to make a purchase. 
  • Your brand should be customer-centric. It's important to be able to modify your offering based on their changing needs and desires.
  • Study your customers. Find out what they love, where they hang out and what experiences they crave. 
  • Experience is the new marketing. It's important to communicate a consistent message to your customers through all 5 senses, with active touch points throughout the process. 
  • It's key to encourage your customers to be part of your brand's development. It makes them feel like they are a part of your process and they're more likely to remain loyal to your brand.
  • As you grow and add offerings to your product development mix, make sure they align with your brand/core values. 

Thanks to Playground Detroit for including us in this wonderful workshop! We had a great time and learned a lot from our peers who presented, too.

Check us out on Instagram at @notsorryapparel. 

Got a questions for us? Shoot us an email at

Welcome to Not Sorry Apparel

What up doe! 

Not Sorry Apparel is a lifestyle brand motivated by the DIY spirit that drives Detroit. Taking cues from our beloved city, we're heavily influenced by Detroit artists and creatives, the hustlers, the movers and shakers. It's a place that prides itself on being unlike anything else and we like it that way. 

We create culturally relevant pieces for the unapologetically passionate, creative and independent. We're not afraid to do us. Just like Detroit, we never back down and we don't quit. We are #NotSorryAF. We create for those that embody Detroit style. Those that define their own normal and are uncomfortable in the boxes. We are more than a brand, we're revolution. 

We're about that local life. Our handmade apparel is produced by a local manufacturer and our upcycled gear is curated from pieces we find & recreate. All of our screens and patchwork are DIY. We value our community and believe that it's possible to create dope shit in the city we love with people we care about. So that’s what we decided to do.

We’re Not Sorry Apparel.